Pricing strategy of closed loop supply chain considering different CSR investment modes

More and more companies are beginning to realize that incorporating corporate social responsibility (CSR) sustainable development into supply chain strategies operations can bring them competitive advantages. In the case manufacturer or retailer performs CSR through profit donation, pricing decision-making problem of closed-loop (CLSC) with dominant under different investment modes is studied. The models CLSC manufacturer’s retailer’s mode constructed respectively. conditions for enterprises fulfil donation influence on new products recycling waste discussed. research shows no matter what kind mode, only when consumers sensitive enterprises, will donation. beneficial consumers, environment, members whole system. No whether carries out not, she always obtains channel profits than manufacturer.